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The value of marketing in launching telehealth at scale

In this webinar, Becky Harless, associate administrator of Charleston Area Medical Center (CAMC), highlights the importance of marketing a virtual care program at launch and building telehealth at scale. Learn what CAMC has done to catapult registrations and visits, the importance of establishing employee buy-in, reading your data and key considerations for selecting a telehealth partner.

Attendees will learn:

  • CAMC’s approach to a scalable, sustainable virtual care program

  • Strategic, cost-effective marketing to promote engagement and utilization

  • Key considerations for selecting a telehealth partner

  • The power of analytics to support long-term program goals

  • How to create a pull instead of a push in your organization