The power of engagement in virtual care

Brian: Two reasons. First, consumers are used to the traditional care model—waiting weeks for appointments and sitting in waiting rooms. But many clinical needs are better served through virtual care, offering faster access and more convenience. Second, let’s be honest: most of us aren’t great at proactively managing our health. That’s where marketing steps in—meeting people where they are and nudging them to take action

Brian: Marketing is often seen as an art, but it’s a science. We approach it through testing, hypothesis validation and optimization. At Teladoc Health, we bring this discipline to healthcare—through a full-funnel strategy that’s built around data. That starts with solid data ingestion and ends with tailored, omnichannel journeys designed around how people behave when managing specific conditions. A diabetes journey, for example, will look very different from one focused on general health.

Brian: Absolutely. Our marketing best practices drive top-tier results for clients. One client saw more than a 5x increase in member enrollments in the first 90 days when partnering with us on Teladoc Health-led marketing. And we’re reaching over 5 million consumers weekly through paid media alone—all while being highly conservative with privacy and data protection. But what really moves the needle is combining those upper-funnel tactics with deeper personalization further down the funnel.

Brian: It’s all about partnership. The more complete and clean the data we get, the more effective our marketing can be. And clients who partner with us to test, optimize and improve over time—those are the ones who see the biggest gains in engagement.